Kawaii streetwear is a subgenre of street fashion that originated in Japan and is characterized by its cute and adorable aesthetics. It incorporates elements such as pastel colors, oversized clothing, cartoon characters, and whimsical accessories. Kawaii streetwear has gained a global following, influencing fashion trends and subcultures worldwide, as it challenges traditional notions of style and embraces a playful, youthful, and expressive approach to clothing and personal identity.
