Hip-hop has played a pivotal role in shaping streetwear fashion, with its influence evident in the oversized clothing, baggy pants, and athletic aesthetics that have become staples of street style. Streetwear often draws inspiration from hip-hop artists and their distinctive fashion choices, such as tracksuits, sneakers, and the pairing of luxury brands with streetwear staples. This symbiotic relationship between hip-hop culture and streetwear has resulted in a dynamic and influential fusion of urban fashion that continues to evolve and set trends in the industry. Let's take a peek at which brands are doing it best today.
Supreme is an NYC streetwear and skateboarding brand known for its limited-edition drops and collabs with premier brands and artists. Supreme's collections feature a mix of streetwear and skate culture-inspired clothing, accessories, and skateboard decks.
Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.
A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.
Originally founded as a skate team in 2010, Palace has grown into a fully-fledged skateboarding crew and streetwear phenomenon. With highly anticipated drops, you'll find a wealth of references into their designs that celebrate broader elements of British culture and 90s streetwear fashion.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
Chinatown Market is a streetwear brand known for its playful and colorful graphics, often incorporating references to pop culture, basketball, and New York City.
Patta is a Dutch streetwear brand known for its streetwear-inspired clothing and accessories, which blend classic European sportswear with contemporary urban style. Expect bold graphics and unique colorways, as well as its collaborations with other brands and artists.
Wacko Maria is a Japanese clothing brand known for its unique blend of punk and Americana styles. The brand is recognized for its high-quality fabrics, bold graphics, and attention to detail in their designs.
Neighborhood is a Japanese brand known for its rebellious and iconic designs, inspired by motorcycle culture and featuring unique graphics and a distinct Japanese aesthetic.
Ronnie Fieg, a legend amongst sneakerheads as a prominent footwear designer, founded Kith in 2012. Fieg has over 20 years of hands-on experience in the footwear industry and was able to build Kith as an extension of his mind, seeking to transform the fashion industry one shoe at a time. He has since built one of the most sought after streetwear brands that blends contemporary design with a more urban aesthetic.
Dime is a skateboarding-inspired brand known for its irreverent and humorous approach to design, often featuring playful graphics and bold colors. They have gained a cult following in the skate community and have collab'd with brands like Vans and New Balance.
